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Start with the essentials. You can add more detail only if it is useful.

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A useful project brief

What to include before the first discussion.

Audience and problem

Identify the reader, what they currently misunderstand and the commercial, technical or research decision the material must support.

Evidence and review

Note the source material available, claims that need particular care and the person responsible for technical approval.

Deliverable and timing

Share the required format, intended publication channel, approximate scope and the date by which the content needs to be usable.

Confidential work?Company and research material can be handled under NDA when required. International projects can be managed by email and video call across time zones.